Joanna Hoffman

Joanna Karine Hoffman (born July 27, 1953) is an American marketing executive. She was one of the original members of both the Apple Computer Macintosh team and the NeXT team.

Hoffman was on a leave of absence from the University of Chicago when she was encouraged to attend a lecture at Xerox PARC in California. While there, she had "a heated discussion after the lecture" with Jef Raskin. He  was so impressed with Hoffman that she began on the Macintosh project in October 1980  as part of Raskin's initial team of Burrell Smith, Bud Tribble, and Brian Howard. She constituted the entire Macintosh marketing team for the first year and a half of the project. She also wrote the first draft of the Macintosh User Interface Guidelines. Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia.

She later followed Steve Jobs to NeXT, as a number of former Apple employees, including Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l Lewin.

Historical Timeline for Joanna Hoffman :