Game Over: Nintendo's Battle to Dominate an Industry
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Blurb: In 1991, a company formerly devoted to manufacturing playing-cards outstripped the earnings of the massive Sony Corporation by $400 million. In 1992, this same company made more profit than any American film studio - $1.5 million per employee. Its name? Nintendo. David Sheff takes an insider's look at the history of this extraordinary company, tracing its development into a global empire. Through Japan's most famous export, Mario, he reveals the secrets of its scorched-earth policy towards its competitors, and predicts the future for Nintendo in the developing world of multimedia. ISBN : 0-340-59982-0Publisher : Coronet Books Author : David Sheff Format : Paperback: 451 Pages This exhibit has a reference ID of CH52002. Please quote this reference ID in any communication with the Centre for Computing History. |
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